Description

Marketing is a fascinating area and an essential aspect of every business offering numerous possibilities for a creative career. The ΒA (Hons) Marketing Management provides students with a solid background in the subject area, covering the entire range of Marketing activity and preparing them for a successful career in the Marketing Department of any modern business. By attending a mixture of theoretical and applied modules, students are able to combine knowledge with the necessary experience and succeed in being highly competitive in the job market. Teaching is based on a combination of modern interactive methods, such as guest speeches and seminars delivered by top Marketing professionals, case studies from the Greek and international markets, as well as business simulations. The programme is designed in such a way to familiarize students with Marketing Management which opens up many more career avenues.

Duration: 4 years

Modules

 YEAR 1

• • • Foundations of Marketing
    • Introduction to Finance and Accounting
    • Business Economics
    • Foundations of Management
    • The Business Environment
    • Data Analysis & Decision Making

 YEAR 2

• • • Integrated Marketing Communications
    • Global Marketing
    • Operations Management
    • Customer Experience
    • Marketing in Practice
    • Customer Relationship and Service Marketing

 YEAR 3

• • • Exploring Strategy
    • Brand Management
    • Digital Marketing and Social Networks
    • Value Driven Marketing
    • Marketing Planning and Strategy
    • Marketing Research and Analysis

 YEAR 4

• • • Management Insight and Consultancy
    • Enterprise, Ethics and Social Responsibility
    • Contemporary Issues in Marketing
    • Honours Dissertation

Career Prospects

The BA (Hons) Marketing Management programme offers the necessary skills to those who wish to advance professionally in the Marketing and Communications sectors. Graduates of the programme can:

• • Pursue a career as Marketing executives in private companies or organizations or the public sector in areas such as the following:
    • Digital Marketing,
    • Advertising,
    • Public Relations,
    • Market Research,
    • Brand Management,
    • Sales
  • Work as freelancers, creating and developing their own business.
  • Continue their studies at postgraduate level in Greece and abroad..

Admission Requirments

The programme is addressed to high-school leavers who wish to pursue a career in the area of Marketing and Communications.

Required documentation:

• • Copy of High School Certificate
    
  • Letters of Recommendation by High School teachers
    
  • Copy of Identity Card
    
  • Passport-sized photos
    
  • Copy of English language certificate (if required)
    
  • Other certificates/degrees
    
  • AMC Application Form

A personal interview complements the evaluation of the above documentation.

Cases of candidates with proven knowledge in the field in addition to their secondary education are examined on a case-by-case basis.

Academic Staff

The academic staff of the School of Business and Finance consists of distinguished lecturers, holders of Masters and PhD degrees with extensive research and management consultancy work, teaching experience at Greek and foreign Universities plus professional recognition in their field of expertise.

In their majority they are also top business executives who can familiarize students with the latest business administration practices and help them put to practice the theoretical knowledge they acquire in class.