Description 

The modern business environment changes rapidly and demands that, in addition to their basic studies, managers should be equipped with a wide range of digital skills and specialized knowledge that lead to a comprehensive personality and help with the decision making using innovative digital tools.

The MSc Digital and Social Media Marketing is a modern and innovative program with a wide range of digital marketing themes that convey the theory to its practical application. It is a specialist academic programme which design makes it up-to-date in today's business requirements as it focuses on the latest trends in the digital age. It focuses on the practical application of digital tools (digital social media, digital advertising, digital presence) through the creation of integrated reflections and projects.

The programme combines theory with practice, as well as group with individual work, giving students the chance to develop their critical thinking and research abilities, while at the same time equipping them with the know-how, the self confidence and creativity required by digital environment.

Duration: 1 year (full time) / 2 years (part-time)

Modules

• • • • Strategic Digital Marketing
      • Digital Consumer Behaviour
      • Social Media Marketing
      • Digital Advertising and Analytics
      • Building Successful Web Presence
      • Contemporary Issues in Digital Marketing
      • Dissertation/ Project

Career Prospects

The MSc Digital and Social Media Marketing offers the necessary skills for graduates and professionals who want to develop an advanced understanding of the digital skills and to pursue a career in Digital Era. Graduates of the programme have excellent prospects to:

• Pursue a career in all sectors of the Greek and international economy as:
  • Digital Marketing Executives in large companies and organizations in the private and public sectors.
  • Search Engine Optimization Specialist.
  • Digital Media Manager, Social Media Manager.
  • Business Consultant, etc.
• Work as freelancers, creating and developing their own business.
• Continue their studies at postgraduate level in Greece and abroad.

Admission Requirements

The programme is addressed to a wide range of graduates and professionals (Business Administration, Marketing, IT etc.) who wish to distinguish themselves in Digital and Social Media Marketing.

Required documentation:

• Copy of University degree (issued by Greek or foreign Universities in any subject area)
• At least two years professional experience in Marketing related areas (desirable not compulsory)
• Letters of Recommendation
• Copy of Identity Card
• Passport – sized photos
• Copy of English language certificate (if required)
• Other certificates/ degrees
• AMC Application Form

A personal interview complements the evaluation of the above documentation.

Candidates without a degree, but with relevant professional experience and proven knowledge of the subject matter are encouraged to apply.

Academic Staff

The academic staff of the School of Business and  Finance consists of distinguished lecturers, holders of Masters and PhD degrees with extensive research and management consultancy work, teaching experience at Greek and foreign Universities plus professional recognition in their field of expertise.

In their majority they are also top business executives who can familiarize students with real business administration practices and help them put to practice the theoretical knowledge they acquire in class.