MSc Digital and Social Media Marketing

REASONS FOR CHOOSING THIS PROGRAMME

Degree from a top International University

1

Internationally recognised Master of Science degree from the University of East London.

Greek curriculum

2

Ability to study entirely in Greek.

Flexible class schedule

3

Ideal timetable for working students and completion of studies in one academic year.

Specialised Master’s degree

4

Emphasising on Digital Marketing and Social Media Marketing, it applies theory in practice and covers a wide range of topics related to modern marketing.

Immediate professional integration

5

Marketing graduates have international career prospects within Greece and abroad, through the Metropolitan College’s career office and network of collaborating companies.

Seminar attendance

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The Metropolitan College offers certified seminars and events by renowned business executives.

UNIVERSITY
DURATION IN YEARS
(FULL-TIME)
1
DURATION IN YEARS
(PART-TIME)
2
LANGUAGE
gr

The MSc in Digital and Social Media Marketing is a contemporary and innovative programme covering a wide range of digital marketing topics which link theory to its practical application. It is oriented toward the practical application of tools (digital social media, digital advertising, digital presence, etc.), through the creation of comprehensive projects.

Apart from their main studies, the ever-changing modern business environment requires that Administration executives also possess a series of digital skills and expertise that complement their personalities and help in making business decisions with the use of innovative digital tools. An integral component of the programme includes obtaining certifications from some of the largest organizations in digital marketing, such as Meta, Google, and Microsoft.

The Master’s degree in Digital Marketing combines theory with practice, individual work with teamwork, and provides students with the opportunity to develop their critical and research abilities, while it also equips them with the know-how, self-confidence and creativity that the digital environment requires.

MODULES

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  • Strategic Digital Marketing
  • Digital Advertising and Analytics
  • Contemporary Issues in Digital Marketing
  • Digital Consumer Behaviour
  • Building Successful Web Presence
  • Dissertation/ Project
  • Social Media Marketing

LEARN MORE ABOUT THE PROGRAMME

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Career Prospects

The MSc in Digital and Social Media Marketing provides graduates and professionals with the necessary qualifications in order to pursue successful careers and advance professionally as:

  • Digital marking executives in major businesses and organisations in the private and public sectors
  • Search Engine Optimization specialists
  • Digital media management executives
  • Business consultants, etc.
  • Freelancers, by establishing and developing their own businesses
2

Admission Requirements 

The programme is aimed at a wide range of graduates and professionals (in the fields of Business Administration, Marketing, Accounting, IT, etc.) who wish to advance professionally in the field of Digital and Social Media Marketing.

Required documentation:

  • Copy of University degree (issued by Greek or foreign Universities in any subject area)
  • At least two years professional experience in Marketing related areas (desirable not compulsory)
  • Letters of Recommendation
  • Copy of Identity Card
  • Passport – sized photos
  • Copy of English language certificate (if required)Other certificates/ degrees
  • AMC Application Form

A personal interview complements the evaluation of the above documentation.

Candidates without a degree, but with relevant professional experience and proven knowledge of the subject matter are encouraged to apply.

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