The only postgraduate programme in Greece and one of the few in Europe specialising in Social Media & Influencer Marketing.
MSc Social Media and Influencer Marketing
INFLUENCER MARKETING
REASONS TO CHOOSE THIS PROGRAMME
Unique in Greece
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Degree from a distinguished UK University
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Master’s a degree from University of East London
Αpplied skills
3
Emphasis on practical learning and the development of skills applied in influencer marketing through real-world case studies
Strong research orientation
4
Equipping students with the skills to critically evaluate evidence, conduct independent research, and apply scientific findings to inform practice and contribute to the advancement of knowledge in the field.
Βlended learning
5
Combination face-to-face teaching with online learning activities to provide a flexible and engaging educational experience.
UNIVERSITY
DURATION IN YEARS
1 (FT) / 2 (PT)
LANGUAGE
en/gr
The MSc in Social Media and Influencer Marketing provides the strategic mindset and up-to-date knowledge essential for thriving in this dynamic and full of potential business sector.
Combining theory with practice, the MSc in Social Media and Influencer Marketing offers the opportunity to develop the knowledge and skills to excel in leadership roles, innovative start-up ventures, or high-profile brand collaborations across various industries.
Students deepen their understanding of influencer marketing, content creation, and data analytics by tackling real-world challenges. This well-rounded approach ensures students are fully prepared to stand out and create tangible value for any organization looking to grow its online presence.
Graduates of the MSc Social Media and Influencer Marketing Course possess the theory and practical skills to excel in a rapidly evolving digital landscape. These capabilities enable graduates to pursue roles such as influencer marketing manager, brand partnership specialist, social media strategist, digital focus marketing analyst content marketing consultant, online engagement consultant and beyond.
MODULES
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- Content Creation and Strategy
- Digital Marketing Analytics
- Influencer Marketing and Branding
- Social Media Marketing Strategy
- Social Media and Influencer Marketing Project
DISCOVER
LEARN MORE ABOUT
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Career Prospects
Graduates of the postgraduate programme in Social Media and Influencer Marketing will be well prepared for a range of professional, academic, and research pathways in the field of marketing with an emphasis on social media and influencing. Career prospects include:
- Marketing departments of large multinational companies.
- Professional roles in Marketing and Advertising firms.
- Consulting and freelance roles in social media and influencing.
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Admission Requirements
The postgraduate programme is aimed at university graduates and professionals who wish to acquire knowledge and expand their professional prospects the digital marketing field.
Required Documentation:
- Copy of University degree (issued by Greek or foreign Universities in a numerate subject area)
- Letters of recommendation
- Copy of identity card
- Passport-sized photos
- MC Application Form
- Copy of English language certificate (desirable, not compulsory)
- DBS clearance
A personal interview complements the evaluation of the above documentation to verify the readiness of the applicant and the skills to attend the programme.
